
As you can see I specialize in Adventure Photography. These images are the type that inspire me and most everyone else to get out, and conserve the environment. The book I recently just finished
Let my People Go Surfing by Yvon Chouinard (owner and founder of
Patagonia) speaks about the environment, diversity and their interplay with business. He also speaks of diversity within business, where, as a business person, one should constantly branch out and look for new ways of doing things to become sustainable.
Working for a the local paper, I am forced out of my comfort zone of shooting in wild places. I am given a contact number, have to seek the person (or persons) out and shoot photos of them in their work place, or whatever the context of the story entails. Sometimes the people I have to work with suck. They want to get the shoot over with and have no interest in helping to make a great photo. That was not the case this past week.
I was put on the cover story which happens to be a local group of DJ's under 21 that throw parties for kids that are under age. They provide a sober time for kids. They were not throwing a show, so we had to put together something else. We decided to shoot in a playground, showing the grass roots of the program - having fun. We did. They brought their DJ equipment and a bunch of glow sticks. We set up on the playground, and inspired by a few
Phish concerts I've been to, I decided to have a friend throw the glow sticks into the air behind the group.
This is a perfect example how one must learn all aspects of a trade, while it is nice to specialize in one genre, all aspects of the trade often come into play. As I see it, a photographer must understand all variables that go into photography. It is important to learn about artificial light, working with models etc., just as it is important to understand how to shoot a great landscape photograph.
I'd encourage all to go out and try something different with what you do for your profession. Take a risk and see what the results are. Patagonia's business model embraces this idea, and they seem to be doing well.
In short, don't be afraid to diversify.